I'm Shirl

A fully woke, very complex, Black woman. I don’t speak for Black women everywhere — just for myself. That distinction matters.

Shirl, founder of Say It Lady, wearing aviator sunglasses and gold earrings

I'm Shirl.

I’ve spent 30 years in boardrooms and community spaces watching people dance around the truth. I helped Fortune 100 companies get their people to actually change. The irony is I spent years coaching organizations to speak plainly while I was still holding my own voice back.

Say It Lady is what happens when I stop doing that.

This is where I talk about Black life, politics, money, health, and the full complexity of living as a Black woman in America. Sometimes it will make you smile. Sometimes it will make you uncomfortable. Good.

My intentions are always to be kind, factual, and irreverent. Pull up a chair.

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